EC-Council's: Customer Relationship Management [CRM]

Course Description

Companies e-business prospects are often derailed by poor customer support because companies don't understand the frantic pace of Internet time. Procurement, fulfillment, and post-sale support can be severely crippled by poor communication channels. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment.

Managing relationships with customers has become a critical organizational competency. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This course will teach you how to select the right tools for your business-- so it can grow today--and on into the future. Lagging means lost customers, which means damage to the bottom line. But how do you not lag when customers are moving lightning fast to demand constant changes in the speed to complete their transactions? How do you keep your customers when the move to another company is nothing more than a mouse click and a minute away?

CRM is the answer. Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase.

Who Should Attend

• Middle- and senior-level managers from marketing, e-commerce, sales and operations,
  strategic planning and general management
• Senior technology and information managers who support marketing, e-business and CRM programs
• Product, brand, e-marketing and advertising managers
• Finance managers responsible for customer profitability measurements and analysis
  Sales and service managers

Duration: 
3 days (9:00 – 5:00)

Certification
The e-Business certification exam 212-16 will be conducted at the last day of the training. Students need to pass the online Prometric exam to receive the CEA certification

For more Detailed Information:

• Exam 212-16
• Course Outline
• Course Schedule and Pricing